LinkedIn Post Scheduling: Best Practices Guide

Other Scheduling Tools

LinkedIn's built-in scheduler is useful, but it has its limits. Let's check out some alternatives that can boost your LinkedIn posting game.

ContentIn AI Tools

ContentIn is shaking things up for LinkedIn content creators. This AI-powered platform packs a punch:

• It writes posts that sound like you
• It has over 100 post templates that work
• It helps you plan when to post
• It shows you how your posts are doing

Sebastian Kinzlinger, who started ContentIn, says:

"Our AI helps users make great LinkedIn content way faster, and it still sounds like them."

ContentIn's prices are pretty good. You can start at $24.15 a month for 3 posts a week and AI writing help. If you want more, $41.84 a month gets you unlimited posts and extra features.

How Different Tools Stack Up

Here's a quick look at some popular LinkedIn scheduling tools:

Tool	What It Does	Who It's For	Price Per Month
ContentIn	AI writing, post templates, stats	Personal branding, efficiency	$24.15 - $41.84
Hootsuite	Works with many platforms, team tools	Big teams, agencies	$49 - $739
Buffer	Easy to use, suggests content	Small teams, beginners	$5 - $100
Sprout Social	Deep stats, works with CRM	Data-loving marketers	$249 - $499
Agorapulse	All messages in one place, detailed reports	Brands focused on engagement	$99 - $299

Each tool has its strong points. Hootsuite is great for teams working together. Buffer is simple, perfect for small businesses. Sprout Social has tons of data for marketers who love numbers.

When picking a tool, think about:

1. How much you want to spend: These tools cost from $5 to over $700 a month. Make sure it's worth it for your LinkedIn goals.

2. What features you need: Do you want AI to help write? Or do you need lots of data? Pick a tool that fits what you want to do.

3. How easy it is to use: Some tools like Buffer are pretty simple. Others like Sprout Social can do more but might be trickier to learn.

4. Room to grow: If you think you'll have a bigger team later or want to post on other platforms too, choose a tool that can keep up.

The best tool is the one you'll actually use. Most of these offer free trials, so give a few a test run before you decide.

Tips for Better Scheduling

Want to boost your LinkedIn engagement? Here's how to nail your post scheduling:

Mix Up Your Content

Don't bore your audience. Keep things fresh:

"You want the maximum engagement you can get but you don't want to cause fatigue in your audience." - Adam Gray, social selling expert

Here's what to do:

• Share both work stuff and personal stories
• Try different post types (text, images, videos, docs)
• Use ContentIn's templates for new ideas

Did you know? Posts with images get TWICE the comments. And video? It's 5x more engaging than other content.

Track Your Engagement

LinkedIn's got great analytics. Use them:

• Check likes, comments, and shares
• Look at who's engaging with your posts
• Spot what's working best

Sebastian Kinzlinger from ContentIn says:

"Our AI helps users make great LinkedIn content way faster, and it still sounds like them."

Use tools like ContentIn to figure out what your audience loves.

Improve Your Schedule

Timing matters on LinkedIn. Find your best posting times:

• Use LinkedIn stats to see when your audience is online
• Test different times and see what works
• Think about your industry's habits

Most people say Tuesdays and Wednesdays from 10 a.m. to noon are best. But your audience might be different.

Check Your Results

Don't set it and forget it. Every month:

• Look at your top posts
• Find themes that get people talking
• See if you're hitting your goals

Maria, a social media pro, says:

"A consistent schedule is key."

Use what you learn to make your strategy even better.

Mix Scheduled and Live Posts

Don't just rely on scheduled posts. Get in there and engage:

• Plan your main content ahead
• Jump on hot topics when they pop up
• Chat with your network in the comments

Steve Kearns from LinkedIn Ads points out:

"People follow brands on LinkedIn, but they engage with the people behind those brands."

Blend your planned posts with real-time chats. It keeps things real and lively.

Fixing Common Problems

Let's tackle some frequent issues with LinkedIn post scheduling and how to solve them.

Posts Not Publishing

Your scheduled posts aren't going live? Here's why:

1. Audience Too Small

LinkedIn needs at least 300 followers matching your targeting criteria. If you see an error about this, broaden your audience.

2. Wrong Permissions

You need super or content admin permissions for the Page. Without these, your posts won't publish.

3. Content No-Nos

LinkedIn has strict rules. Break them, and your post stays unpublished.

Fix these by checking your audience, verifying permissions, and reviewing LinkedIn's content policies.

Overlapping Posts

LinkedIn's scheduler only allows posts at :00 or :30. This can cause overlap if you're not careful.

To avoid this:

• Use a content calendar
• Space posts 30 minutes apart
• Try third-party tools for more flexible scheduling

Time Zone Mix-ups

Managing posts across time zones can be a headache. Here's how to handle it:

Use time zone converters, schedule in your audience's time zone, and plan ahead.

"Managing time zones for posts is like juggling while riding a unicycle. Tricky, but doable with practice." - Social Media Pro

Working Around Limits

LinkedIn's scheduler has some restrictions. Here's how to deal with them:

• 90-day limit? Use a content calendar and set reminders.
• No bulk scheduling? Try tools like SocialBee or Hootsuite.
• Can't schedule events, multi-photo posts, or polls? Use third-party tools or schedule manual posting reminders.

When Things Go Wrong

If your scheduled posts aren't working:

1. Check your permissions
2. Review post content
3. Clear browser cache
4. Refresh data access in third-party tools
5. Contact support if problems persist

Conclusion

LinkedIn post scheduling can supercharge your presence on the platform. With a smart posting plan, you'll boost engagement, save time, and show off your expertise.

Here's why a solid LinkedIn post schedule matters:

Post regularly: Aim for 3-5 posts a week. This keeps you visible without spamming your followers.

Time it right: Business hours are usually best, especially Tuesdays and Wednesdays from 10 a.m. to noon. But your audience might be different, so test and see what works.

Focus on quality: Don't just post for the sake of posting. As Neil Patel says:

"LinkedIn is no longer an online resume. It's your digital reputation."

Use scheduling tools: LinkedIn's built-in scheduler or third-party tools can help you plan ahead. This frees up time for engaging with your network.

Mix it up: Don't just stick to one type of post. Use text, images, videos, and documents to keep things interesting.

Check your stats: Look at your LinkedIn analytics regularly. See what's working and what's not, then tweak your approach.

Don't just schedule and forget: Scheduling is great, but don't forget to actually engage. Reply to comments, join discussions, and share your thoughts on current events.

The point of scheduling isn't just to save time. It's about strategically building your brand or personal reputation. Follow these tips, and you'll create a LinkedIn presence that clicks with your audience and drives real engagement.

FAQs

Does LinkedIn have a post scheduling tool?

Yes, LinkedIn has a built-in post scheduling tool. Here's how to use it:

1. Log into LinkedIn and start creating your post
2. Find the Clock icon in the bottom-right of the post window
3. Click the Clock icon for scheduling options
4. Choose your publication date and time
5. Hit "Schedule" to confirm

But heads up: LinkedIn's scheduler has some limits. You can only schedule one post at a time, up to three months ahead. And there's no bulk scheduling or post repeating.

Need more scheduling power? Third-party tools like Hootsuite might be your answer. They offer beefed-up content planning for both personal and company accounts. Prices? $40 to $100 per month.

"LinkedIn's built-in scheduler is a game-changer for professionals who want to maintain a consistent presence without being glued to their screens." - Sebastian Kinzlinger, Founder of ContentIn

So, is LinkedIn's scheduler enough for you? Or do you need the extra features of a third-party tool? The choice is yours.