The Best LinkedIn Posts: 35 high-performing posts templates from 7 content masters

But what if you could learn from the best? We've analyzed thousands of LinkedIn posts and identified seven content creators who consistently drive massive engagement. Better yet, we've distilled their best-performing posts into templates you can use (complete with AI prompts!).

Let's dive into what makes these LinkedIn masters tick.

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Justin Welsh: The Framework King

Known for his systematic approach to personal branding, Justin has built a following of over 400k professionals by sharing actionable frameworks. His posts break down complex business concepts into digestible, bullet-point formats that readers can implement immediately. His signature style combines personal experience with clear, step-by-step instructions that feel like a trusted mentor sharing their playbook.

Matt Barker: The Story Architect

Matt has mastered the art of business storytelling. His posts often start with a compelling hook from his entrepreneurial journey, followed by unexpected twists that keep readers engaged until the very last line. What sets him apart is his ability to weave practical business lessons into deeply personal narratives that resonate with founders and business owners.

Matt Gray: The Growth Strategist

As a master of data-driven content, Matt's posts shine when he breaks down growth strategies into actionable insights. His content stands out for its perfect balance of strategic thinking and practical implementation steps. He's particularly skilled at using LinkedIn's native formatting to create visually appealing posts that stop the scroll.

Luke Matthews: The Authenticity Advocate

Luke has built his personal brand on radical honesty about entrepreneurship. His posts often challenge conventional wisdom and share both successes and failures openly. This approach has earned him a highly engaged audience that values his fresh perspective on business building and personal development.

Richard Moore: The Engagement Expert

Richard's posts are masterclasses in audience interaction. He's perfected the art of asking thought-provoking questions that spark meaningful discussions in the comments. His content often generates hundreds of responses, creating valuable networking opportunities for his followers.

Lara Acosta: The Brand Builder

Lara's content focuses on personal branding with a strategic twist. Her posts expertly blend professional insights with personal elements, showing entrepreneurs how to build authentic personal brands while maintaining professional credibility. Her formatting style is particularly effective at making complex branding concepts accessible.

Jasmin Alic: The Connection Catalyst

Jasmin's posts excel at building genuine relationships at scale. His content demonstrates how to turn LinkedIn from a networking platform into a relationship-building powerhouse. He's particularly skilled at creating posts that encourage meaningful professional connections.

Want to Write Like These Masters? Here's How:

Let's look at a high-performing template inspired by these creators:

Most people think [common belief].

But here's the truth:

[Counter-intuitive insight]

Here's what really works:

- [Key point 1]
- [Key point 2]
- [Key point 3]
- [Key point 4]
- [Key point 5]

The difference?
[One-line powerful conclusion]

[Question to engage]

This template has consistently generated high engagement across different industries and topics. Just plug it into ChatGPT or Claude and give some details about your topic to get a post written in exactly that style.

But here's the best part: we're giving away our template collection, including:

• 5 best-performing post templates from each creator
• AI prompts to customize each template for your industry
• Step-by-step guide to adapt these templates to your voice

Get free templates

Power Up Your LinkedIn With 35 Proven Templates

Download our free LinkedIn Templates Bundle to get instant access to 35 proven post templates and AI prompts. These aren't just templates – they're your shortcut to creating content that resonates with your audience and builds your personal brand.

What's included in the bundle:

• 5 best-performing post templates from each creator
• AI prompts to customize each template for your industry
• Engagement metrics and best practices for each format
• Step-by-step guide to adapt these templates to your voice

Don't let LinkedIn content creation eat up your valuable time. Join thousands of entrepreneurs who are already using these templates to build their personal brands efficiently and effectively.

Get free templates