Businesses don’t want to delete data. Ever
Over the years, I’ve found some key things that help me push past this resistance:
- Asking the right questions
- Saying the right things
- Using the right tools
📌 My 3 fav Qs to ask:
1- How long do you need this data? (No, seriously. Think about it)
I don’t mind if you want to keep it but we need to justify it
2- Why would you need it after a year? - Then 2, then 5
Use soft nudges to make them think of scenarios. If they can’t think of any, they drop resistance
3- Is it raw data you’re after or the stats & insights it offers?
If it’s just stats, anonymise it
📌 My 3 fav things to tell:
1- Unnecessary storage costs
Give them options where that money can be used better instead
2- How it skews your analytics
Like if marketing wants to hold on to disengaged/inactive leads - tell them how it increases bounce rates & decreases email deliverability
3- How a breach could expose all this data & make you look really bad
Been most effective with finance, HR & sales teams for me
📌 My 3 fav tools to use:
1- Visual maps
Map out exactly what to delete, where it’s stored, in what format & what to do - delete/archive/anonymise
2- Automation
Softwares can flag what’s nearing deletion. At the very least, set up manual triggers like scheduled emails
3- Pilot program
Start with 1 department. Prove how easy it is
One team gets onboard, others follow after seeing results
The goal? Make them think, give them alternatives & most importantly - simplify the process
I’d love to know - how else do you tackle pushback?
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