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Firstly...
Last year I had a client with a 1MM visits/mo “free tool” page.
Nothing spells riveting like starting with a confusing financial metric! "1MM" — you're sure no one's practicing their Roman numerals here? Feels like we're solving stoner math puzzles on a Tuesday night.
Then...
We reviewed the numbers: 14 sign ups.
Apparently, you'd get better conversions from a doorstop demonstrator at a deserted mall. Maybe hold an award ceremony for each signup? Strictly VIP... just them and their alter ego.
Oh, the tragedy!
😥
Oh yes, the teardrop emoji. Because it's not quite Shakespearean until you've adorned it with a digital sob;
Finally...
There are better ways.
And you leave us dangling at the edge of an abyss. What better ways? Telepathic LinkedIn profiles? Breadcrumbs leading to a treasure chest of values? Give us some closure!
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