Best Times to Post on LinkedIn 2025
Maximize your LinkedIn engagement by posting during peak hours on weekdays. Learn the best times and strategies for success.
Want to maximize your LinkedIn engagement? Post on weekdays between 9 AM and 12 PM, especially Tuesday, Wednesday, and Thursday. These are the peak times when professionals are most active and likely to interact with your content. Here's a quick breakdown:
- Tuesday: 9 AM to 12 PM – Best for industry insights and company updates.
- Wednesday: 10 AM to 12 PM – Great for professional tips and thought leadership.
- Thursday: 9 AM to 11 AM – Ideal for educational content and case studies.
- Monday: 8 AM to 10 AM – Start the week with motivational or planning-focused posts.
- Friday: 9 AM to 12 PM – Wrap up with light, professional content.
Pro Tip: Adjust for time zones and post 3-5 times a week to stay consistent and visible. Focus on creating meaningful, engaging content to make the most of these prime windows.
Related video from YouTube
Why Timing Matters on LinkedIn
When it comes to LinkedIn, timing can make or break your content’s success. Unlike other platforms, LinkedIn’s professional user base follows distinct engagement patterns, which directly affect how far your posts reach and how well they perform.
Time zones play a big role. For example, US-based users are most active between 10 AM and 12 PM, especially on Tuesdays through Thursdays. In the UK, peak engagement happens during similar hours on Tuesdays and Wednesdays [1]. If your audience includes tech professionals, they tend to engage more between 9 AM and 11 AM on Tuesdays and Wednesdays [5].
Executives, however, are a different story. They often check LinkedIn either very early in the morning (before 6 AM) or later in the evening (after 6 PM), depending on their local time [1]. And don’t forget LinkedIn’s algorithm - it prioritizes posts that gain traction quickly, especially within the first few hours of being published.
Here’s a quick look at how engagement typically plays out during the workday:
| Time Period | Engagement Level | User Behavior |
|---|---|---|
| 7 AM - 9 AM | High | Pre-workday check-ins |
| 10 AM - 12 PM | Peak | Core business hours |
| 1 PM - 3 PM | Moderate to High | Lunch break activity |
| After 6 PM | Variable | Executive engagement |
To keep your audience engaged without overwhelming them, aim to post 3 to 5 times a week [3]. This frequency gives your content enough room to perform well while keeping your followers interested.
Now that we’ve covered why timing is so important, let’s look at the specific days and times that deliver the best results.
Top Days to Post on LinkedIn
Weekdays are the clear winners for LinkedIn engagement, leaving weekends trailing behind. Here's a closer look at how different weekdays stack up:
| Day | Peak Hours | Engagement Level | Best Content Types |
|---|---|---|---|
| Tuesday | 9 AM - 12 PM | Highest | Industry insights, company updates |
| Wednesday | 10 AM - 12 PM | Very High | Professional tips, thought leadership |
| Thursday | 9 AM - 11 AM | High | Educational content, case studies |
| Monday | 8 AM - 10 AM | Moderate | Weekly planning, motivational content |
| Friday | 9 AM - 12 PM | Moderate-Low | Light professional content |
Why Weekdays Dominate
During business hours, professionals are more likely to scroll through LinkedIn. Decision-makers, in particular, engage most during their workday. Plus, LinkedIn's algorithm tends to favor posts published during these active periods.
| Time Period | Engagement Level | User Behavior |
|---|---|---|
| 7 AM - 9 AM | High | Pre-workday check-ins |
| 10 AM - 12 PM | Peak | Core business hours |
| 1 PM - 3 PM | Moderate to High | Lunch break activity |
| After 6 PM | Variable | Executive engagement |
Engagement patterns also depend on your audience. Executives often log in early mornings or evenings, while mid-morning is prime time for most professionals. Use analytics to fine-tune your posting schedule and match your audience's habits [1][2].
With the best days and times in mind, you're ready to dive into strategies to boost your LinkedIn engagement even further.
1. Tuesday: 9 AM to 12 PM
Tuesday stands out as a top-performing day on LinkedIn, making it a key part of any content strategy. The 9 AM to 12 PM window consistently delivers strong results, aligning with professionals as they dive into their workday.
Peak Activity Window
During this three-hour period, user behavior drives engagement in specific ways:
| Time Block | User Behavior | Content Performance |
|---|---|---|
| 9 AM - 11 AM | Morning check-ins and peak activity | High visibility for updates and thought leadership |
| 11 AM - 12 PM | Active discussions | Strong interaction with professional content |
Why Timing Matters
Posting during these peak hours boosts your chances of LinkedIn's algorithm prioritizing your content. Higher engagement during this time naturally expands your reach [2].
Audience Mindset
By Tuesday, most professionals have cleared Monday's chaos and are ready to focus on industry updates and insights. This makes them more open to thoughtful and relevant content.
"Who you are targeting makes a dramatic impact on when you post", says Mark Osborne, founder of Modern Revenue Strategies [1].
What to Post
Tailor your content to your audience's morning mindset. Ideal topics include industry insights, company news, thought leadership, and professional development. Executives, for instance, are more likely to engage with strategic content early in the day [1].
Time Zone Adjustments
Keep time zones in mind to ensure your posts hit your audience's local 9 AM to 12 PM window. Use engagement metrics to fine-tune your posting schedule based on your audience's habits.
While Tuesday mornings are a standout, don't overlook Wednesday as another strong day for LinkedIn activity.
2. Wednesday: 10 AM to 12 PM
Wednesday is a great day to maintain engagement, with the 10 AM to 12 PM window being particularly effective for LinkedIn posts. This mid-week timeframe aligns with peak productivity for many professionals.
Peak Engagement Window
Between 10 AM and 12 PM, LinkedIn activity tends to spike, especially during task transitions and the lead-up to lunch. Posts shared during these hours often see higher interaction rates, making it a key period for visibility [1].
| Time Block | Professional Activity | Content Performance |
|---|---|---|
| 10 AM - 11 AM | Task transition period | Strongest engagement levels |
| 11 AM - 12 PM | Pre-lunch activity increase | High visibility opportunities |
Industry-Specific Activity
Professionals in education and government sectors are particularly active on Wednesday mornings. This makes it a strategic time to target these industries [4].
Global Reach Strategy
If you're targeting European audiences, this two-hour window aligns well with their peak engagement times [1]. For global campaigns, adjust your posting schedule to match high-activity periods in relevant time zones.
Content Strategy Tips
Use this time to share thought leadership posts or industry insights. By mid-morning, most professionals are fully engaged in their workday and more inclined to interact with meaningful, professional content. Posts during this window are likely to gain more attention and interactions.
While Wednesday mornings perform well, don't overlook Thursday, which offers another strong engagement opportunity for connecting with professionals.
Create Engaging LinkedIn Content
Use ContentIn's AI Ghostwriter to write posts that resonate with your audience and build your personal brand effortlessly.
3. Thursday: 9 AM to 11 AM
Thursday mornings, especially between 9 AM and 11 AM, are a prime time for LinkedIn activity. Professional content performs exceptionally well during this window, particularly in certain industries.
Activity Patterns
| Time Block | Focus Area | Performance |
|---|---|---|
| 9 AM - 11 AM | Professional Content | Peak engagement |
| Industry Focus | Marketing & Education | Higher engagement rates |
Industry-Specific Performance
Marketing agencies and educational institutions see the best results during this time [4]. Decision-makers in these fields are especially active, making it an ideal moment to share updates, research, or educational material. The engagement patterns during these hours reflect a strong interest in professional and industry-focused topics.
Content Strategy
To make the most of Thursday mornings:
- Post industry updates, research findings, and visually engaging content.
- Schedule posts to reach audiences across different time zones.
Engagement data strongly supports this time slot as a dependable choice for professionals aiming to grow their LinkedIn presence [5].
While Thursday mornings are excellent for professional content, Friday brings opportunities for more casual, end-of-week posts.
4. Monday: 8 AM to 10 AM
Monday mornings are a great time to kick off your posting strategy for the week. This window, from 8 AM to 10 AM, aligns with when professionals are easing into their workweek - checking their feeds over coffee or while organizing their tasks for the day.
Activity Patterns and Engagement
| Time Block | User Behavior | Engagement Level |
|---|---|---|
| 8 AM - 9 AM | Morning feed check | High |
| 9 AM - 10 AM | Settling into tasks | Peak |
| Additional Peaks | 11 AM, 2-4 PM | Moderate to High |
How to Make the Most of This Time
Posts during this period benefit from a fresh audience that's ready to engage. Share industry updates, professional tips, or content that aligns with a focused, goal-driven mindset. Scheduling your posts just before 8 AM can help you catch early risers and maximize visibility. Tools like ContentIn can simplify this process and ensure your content goes live at the right time.
What the Numbers Say
Content posted between 8 AM and 10 AM consistently sees strong engagement, especially for professional and industry-focused material. This time slot is ideal for reaching decision-makers who prioritize catching up on news and updates early in the day [1][4].
While Monday mornings help set the stage for the week, don’t overlook the potential of Friday mornings to connect with professionals wrapping up their tasks.
5. Friday: 9 AM to 12 PM
Friday mornings might not match the mid-week engagement highs, but they still offer a solid chance to connect with professionals. During this time, many are in a reflective mood, wrapping up their week and preparing for the next. The 9 AM to 12 PM window is ideal for sharing work-related content before the weekend mindset takes over.
Activity Patterns Throughout Friday Morning
| Time Block | User Behavior | Engagement Level |
|---|---|---|
| 9 AM - 10 AM | Starting the workday | Moderate to High |
| 10 AM - 11 AM | High productivity focus | High |
| 11 AM - 12 PM | Pre-lunch browsing | Moderate |
Tips for Friday Morning Posts
To make the most of Friday mornings, focus on content that’s quick to absorb and useful for planning ahead. Here’s how to approach it:
- Share short and visually appealing posts, like carousels or infographics, to grab attention quickly.
- Post only once to avoid overloading your audience while staying visible.
Even though Friday engagement tends to be lower than mid-week, it’s still a valuable time to connect with professionals planning for the week ahead. Thoughtful, well-timed posts during this window can help maintain your audience’s interest and prepare them for future interactions [3][6].
Tips to Boost LinkedIn Engagement
Posting at the right time is important, but creating content that truly connects with your audience is what keeps them engaged. Let’s dive into some ways to make a bigger impact on LinkedIn.
Crafting Engaging Content
Share short, meaningful posts that resonate with your audience. Focus on topics like industry trends, personal experiences, and actionable tips. Adding visuals like images or short videos can also help grab attention.
| Content Type | Purpose and Benefits |
|---|---|
| Industry Insights | Showcases expertise and builds credibility |
| Personal Stories | Creates a relatable and human connection |
| How-to Guides | Offers practical advice your audience can use |
| Visual Content | Boosts visibility and makes content memorable |
Techniques to Spark Engagement
Encourage interaction by asking thoughtful questions or seeking opinions. Wrap up your posts with a clear call-to-action to inspire responses and start conversations.
Smart Hashtag Use
Stick to 3-5 hashtags per post. Combine popular industry hashtags with more specific ones to reach both broad and targeted audiences.
Consistency and Planning
Regular posting is key to staying visible. Tools like ContentIn can help by streamlining your content creation and scheduling process. Here's what it offers:
- AI-driven content creation tailored to your style
- Scheduling tools to post at the best times
- Analytics to monitor performance
- Templates for quick inspiration
Building Connections Through Interaction
Replying to comments not only strengthens your community but also increases your visibility within LinkedIn’s algorithm.
Keeping Track of Performance
Monitor key metrics to refine your approach:
| Metric | What It Tells You |
|---|---|
| Comment Quality | Reflects how well your content resonates |
| Click-through Rate | Shows how effective your posts are at driving actions |
Summary and Future Trends
To thrive on LinkedIn in 2025, mastering the art of timing and adapting your content strategy is key. Weekday mornings, especially between 9 AM and 12 PM from Tuesday to Thursday, remain the sweet spot for engagement.
Current Landscape and Patterns
Professionals are most active during traditional work hours, making weekday mornings the ideal time for sharing industry insights and thought leadership. These patterns reflect when users are most open to business-focused content.
Shifting Content Preferences
Video and interactive formats are becoming increasingly popular, driven by user preferences and LinkedIn's platform updates. Using these formats during high-engagement times can significantly boost visibility and interaction.
Building a Data-Driven Plan
A consistent posting schedule - 3 to 5 times a week - combined with varied content types, thoughtful timing, and audience analysis is a proven way to stay relevant and visible [3]. This method ensures you keep up with changing audience interests and platform trends.
LinkedIn's Changing Focus
The platform is rewarding content that feels genuine and sparks meaningful discussions. Interactive posts and those that provide value to professionals are more likely to succeed under LinkedIn's evolving algorithm.
Leveraging Technology
Tools for scheduling and analytics are essential for staying consistent and understanding what works. These tools allow you to post during peak times and track performance, helping you refine your strategy based on real data.
FAQs
What time is the best time to post on LinkedIn?
Posting between 9 AM and 12 PM on weekdays is ideal. This matches the time when professionals are most active and likely to engage with business-related content [1].
"Who you are targeting makes a dramatic impact on when you post" - Mark Osborne, Founder of Modern Revenue Strategies [1]
What's the best time to post on LinkedIn in 2024?
In 2024, Tuesday to Thursday, mid-morning hours (9 AM to 12 PM), have consistently shown the highest engagement rates. This trend is expected to continue into 2025, though specific times may vary depending on your industry and audience [1].
What time are people on LinkedIn the most?
LinkedIn sees the most activity on weekdays between 10 AM and 4 PM EST, aligning with typical workday schedules. Engagement peaks during mid-morning and early afternoon [1].
For consistency and better timing, consider using scheduling tools like ContentIn to ensure your posts go live when your audience is most active.
Related posts
Create Engaging LinkedIn Content
Use ContentIn's AI Ghostwriter to write posts that resonate with your audience and build your personal brand effortlessly.
More posts
AI vs Manual Content Creation: URL-Based Ideas
Explore the strengths and weaknesses of AI versus manual content creation, and discover how to combine both for optimal results.
AI Tools for Expert Voice on LinkedIn
Explore how AI tools can enhance your LinkedIn presence through content creation, scheduling, and engagement, making professional networking easier.
Repurposing Content: 7 AI Strategies
Explore seven AI strategies to effectively repurpose content, enhance engagement, and optimize for different platforms, including SEO improvements.
AI Tools for LinkedIn: Analytics and Adaptation Combined
Explore how AI tools enhance LinkedIn marketing by combining content creation with analytics for better engagement and growth.