TutorialContent Creation

How to Repurpose Content for LinkedIn Posts

Learn effective strategies to repurpose your content for LinkedIn, enhancing engagement and maximizing your reach on the platform.

How to Repurpose Content for LinkedIn Posts

Here's how to repurpose your existing content for LinkedIn:

  1. Turn blog posts into:
    • Short video tutorials
    • Carousel posts (8-10 slides)
    • Series of text posts
  2. Convert presentations into SlideShares
  3. Repackage podcast episodes as text posts
  4. Share customer reviews/testimonials as posts
  5. Create infographics from data-heavy content

Key tips:

  • Tailor content for LinkedIn's professional audience
  • Use eye-catching visuals (1200x627px for link posts)
  • Write concise, skimmable paragraphs
  • Post consistently (1-2 times daily)
  • Engage with comments to boost performance

Repurposing saves time and boosts ROI. Companies that repurpose see 6x higher returns on content marketing.

Use AI tools like ContentIn to speed up the process. Track metrics like engagement rate and follower growth to optimize your strategy.

Planning Your Content Changes

Want to turn your existing content into LinkedIn gold? Let's break down how to do it.

Check Your Current Content

First, take a good look at what you've got. Here's how:

  1. Use Google Analytics to find your top blog posts
  2. Pick content that fits LinkedIn's professional crowd
  3. Look at different content types - articles, videos, infographics

Steps to Change Content

Now, let's transform that content for LinkedIn:

  1. Tweak the tone: Keep it professional, but don't be boring
  2. Chunk it up: Got a long blog post? Turn it into a series of LinkedIn posts
  3. Go visual: Add images. Posts with pictures get 2x more engagement
  4. Use keywords: Help people find your content in LinkedIn searches
  5. Plan your videos: If you're making videos, sketch out a quick storyboard

Nick Eagle, a digital marketing pro, says:

"I turn each blog post into multiple LinkedIn posts and videos over a month. It's boosted my reach and engagement big time."

Remember, this isn't just recycling. You're reimagining your content for LinkedIn. As Chima Mmeje from Moz puts it:

"I think about repurposing from the start. It's part of my content strategy, focusing on long-term engagement."

So, ready to give your content a LinkedIn makeover?

Making Different Types of Posts

LinkedIn gives you lots of ways to reuse your content. Let's look at how to turn your existing stuff into LinkedIn posts that grab people's attention.

Turn Blogs into Slides

Got a blog post? Turn it into a LinkedIn carousel. Here's how:

  1. Pick a blog post with clear main points
  2. Sum up each point in one slide
  3. Add pictures that help explain
  4. Use Canva to make your slides (1080px x 1080px)
  5. Make a catchy first slide and end with a call-to-action
  6. Save as PDF and post on LinkedIn

Samantha North, who knows a lot about growing on LinkedIn, says:

"I've been posting on LinkedIn for over 18 months. I went from 2,000 inactive followers to 21,000 engaged ones. A big reason? LinkedIn carousel posts."

Fun fact: Carousels can get 5x more clicks than other LinkedIn posts. That's huge for getting people to engage with your stuff.

Break Down Long Articles

Big articles can be too much for social media. Here's how to make them work:

  1. Find the main ideas in your article
  2. Turn each idea into a short, simple post
  3. Make important stuff bold
  4. Throw in a fact or stat to back up your point
  5. End with a question to get people talking

Let's say you wrote a big guide about content marketing. You could make a bunch of posts, each about one tip or strategy.

Change Videos to Text

Videos are great, but not everyone has time to watch. Here's how to turn them into text posts:

  1. Write down what's said in the video
  2. Pull out the key points
  3. Make each point into a text post
  4. Use a good quote or fact from the video
  5. Tell people where they can watch the full video

Rina Anne Subong, who's great at reusing content, says:

"There are so many ways to reuse long content. You can turn it into different types of posts. You just need to be creative with your ideas and how you make content."

Using AI Tools to Save Time

Want to create killer LinkedIn posts without spending hours? AI tools can help. Let's dive into how you can use AI to repurpose content for LinkedIn like a pro.

ContentIn: Your AI Writing Buddy

Contentin Screenshot

ContentIn is an AI tool built just for LinkedIn. Here's what it can do for you:

  • AI Ghostwriter: Writes posts that sound like you. No more staring at a blank screen.
  • Viral Template Library: Over 100 templates based on top-performing posts. Instant inspiration.
  • Idea Generator: Fresh content ideas at your fingertips.
  • Repurposing Tool: Turn old content into new LinkedIn gold.

Sebastian Kinzlinger, ContentIn's founder, created this tool to solve common LinkedIn headaches. Users love it. One said:

"ContentIn's AI writing assistant helps me come up with original ideas in minutes. No more writer's block, and I save hours every week."

Timing Is Everything

Posting at the right time can make or break your LinkedIn game. AI can help you nail it:

  • Audience Analysis: AI figures out when your connections are most active.
  • Automated Scheduling: Set it and forget it. AI posts for you at the best times.
  • Performance Tracking: AI learns from your post performance and adjusts recommendations.

Sruthi Venugopal, a LinkedIn user, shared her success:

"Using AI to pick posting times boosted my client's post impressions from 100 to over 8000. That's a 2900% jump in visibility!"

Want to try AI-powered timing? Check out Sprout Social's ViralPost® tech. Their Data Science Team explains:

"ViralPost® uses data from all our customers to find the best posting time for you. It keeps learning and improving, so you don't have to keep analyzing."

With these AI tools, you can create awesome LinkedIn content in less time. Give them a shot and watch your engagement soar.

Create Engaging LinkedIn Content

Use ContentIn's AI Ghostwriter to write posts that resonate with your audience and build your personal brand effortlessly.

Start Your Free Trial

Making Posts Look Good

Want your LinkedIn posts to pop? It's not just about what you say, but how you present it. Let's break down how to make your repurposed content shine.

Fix Images and Text

LinkedIn's all about looking sharp. Here's how to do it:

Images that wow: Use top-notch visuals that scream "you". For web links, go for 1200 x 627 pixels. It'll look crisp on any device.

Text with pizzazz: LinkedIn's basic, but tools like LinkedIn Text Formatter can spice things up. Bold for key points, italics for emphasis, and a sprinkle of emojis for flavor. Just don't go overboard.

Quick image size cheat sheet:

Content Type Size (pixels)
Profile Photo 400 x 400
Cover Photo 1584 x 396
Shared Link Post 1200 x 627
Square Post Image 1200 x 1200

Fun fact: About a third of LinkedIn images are 1080 x 1080 pixels. It's a square that plays nice with other platforms too.

Breathe: Short paragraphs (1-3 sentences) and white space are your friends. They make your posts easy to skim in the fast-paced social media world.

"Smart text formatting can make your LinkedIn posts pop, grab attention, and drive your message home." - Bardeen Team

Keep Your Writing Style

Adapting for LinkedIn? Sure. Losing your voice? No way. Here's how to keep it real:

Be you: Use your brand's language and tone. Known for being chill? Keep it, just dial it back a notch for the LinkedIn crowd.

Check your readability: The Flesch-Kincaid tool can help. Aim for a score that matches your style but keeps things clear.

Show off: When repurposing, throw in some industry know-how. It keeps your content valuable and shows you know your stuff.

Need a hand? ContentIn's AI can help. Its Personal AI Ghostwriter learns your style, keeping your posts consistent and uniquely you.

Checking Post Results

Want to know if your LinkedIn posts are working? Let's look at how to measure success and make your posts even better.

Track These Numbers

Here's what to watch:

  • Engagement Rate: This is the big one. Divide total interactions by impressions, multiply by 100. Above 2%? You're doing great.
  • Impressions: How many times people saw your post. It's not everything, but it shows your reach.
  • Clicks: People clicking your links. Super important if you're sending folks to your website.
  • Follower Growth: More followers? Your content's probably hitting the mark.

LinkedIn's built-in tools make tracking easy. And remember what Steve Kearns from LinkedIn Ads says:

"One of the most critical things to recognize about effective social media engagement is that it's not about how much, but who."

It's not just about big numbers. It's about reaching the right people.

Boost Your Posts

Use what you learn to make your posts better:

1. Find Your Winners

Look at your best posts. What made them work? Topics? Format? Timing?

2. Nail Your Schedule

Post at least weekly. LinkedIn says that gets you 2x more engagement. Play around with when and how often you post.

3. Mix It Up

If videos or infographics are killing it, do more of those.

4. Talk Back

More comments usually mean better performance. So jump in and reply to people.

5. Test and Learn

Try different headlines or images. See what works best.

And here's the key: be consistent. Aim for 1-2 posts a day. As you grow, you might bump that up to 3-4.

Keep at it, and you'll see your LinkedIn game improve in no time.

Wrap-up

Let's recap how to repurpose content for LinkedIn:

  1. Find your top posts using LinkedIn analytics. These are your best bets for repurposing.
  2. Don't just copy-paste. Transform your content for LinkedIn's audience. For example, turn a long blog post into a series of short LinkedIn posts.
  3. Mix up your content types:
    • Make infographics from data-heavy content
    • Create slide decks from long articles
    • Cut short clips from longer videos
  4. Time it right. LinkedIn Expert Jo Saunders says:

"Don't copy and paste your entire article the same day it is published. Use LinkedIn as a distribution channel to reach your audience."

Wait at least two weeks before reposting on LinkedIn. This keeps your feed fresh and respects your audience.

  1. Tailor for LinkedIn:
    • Write catchy headlines
    • Use professional language
    • Add relevant visuals
    • Remember, LinkedIn articles show up in Google searches
  2. Don't just post and run. Ask questions to get people talking. Check your LinkedIn stats to see what works best.
  3. Use tools to save time. Scripe, for example, can turn a one-hour podcast into 10 posts in under a minute.

By doing this, you're not just recycling - you're giving your best ideas new life on LinkedIn. As Digital Marketing Strategy Guru Mike Weiss puts it:

"Repurposing content on LinkedIn is a strategic approach that can lead to greater engagement, extended reach, and more efficient content management."

So, take a fresh look at your content. With some creativity, you can turn one great piece into multiple LinkedIn wins.

FAQs

How to repurpose content for LinkedIn?

Want to get more mileage out of your content on LinkedIn? Here's how to repurpose like a pro:

Turn blog posts into videos

Got a popular blog post? Make it a short video tutorial or live stream. Neil Patel does this all the time. He takes his long blog articles and boils them down to 2-3 minute LinkedIn videos. It's helped him rack up over 900,000 connections.

Create carousel posts

Have a meaty article or report? Chop it up into a carousel post. HubSpot's a master at this. They turn their marketing guides into 8-10 slide carousels. These posts often get 50-100% more engagement than regular text updates.

Showcase reviews and testimonials

Got great reviews on other platforms? Share them on LinkedIn. Canva does this a lot. They take user testimonials from their website and turn them into LinkedIn posts. They add some context and a call-to-action. It's helped them build a following of over 2 million on the platform.

Turn presentations into SlideShares

Have a killer presentation or webinar? Make it a SlideShare. LinkedIn owns SlideShare, so it's a perfect fit. Rand Fishkin, the guy behind Moz and SparkToro, does this with his conference talks. His SlideShares regularly pull in thousands of views.

Repackage podcast episodes

Run a podcast? Pull out the best bits and make them LinkedIn posts. Gary Vaynerchuk does this with his "GaryVee Audio Experience" podcast. He turns key moments into text posts, driving engagement and promoting his podcast at the same time.

"Don't just copy and paste content from one platform to another. Take the time to tailor it for LinkedIn's professional audience and add your unique insights." - Melonie Dodaro, LinkedIn expert and author

 

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