Mastering the Art of Hook Writing: 13 Tips and Examples from 100,000+ Follower Creators

Why are hooks such an overlooked aspect of writing?
Because unless your hook is engaging, the rest of your content won't be explored.
Remarkably, 80% of readers only skim the initial line.

Here are 13 strategies and examples to design a hook that will grasp readers' attention:

 

1. Identify and Offer Resolution.

Pinpoint the issue. Deliver the resolution.

Example: Your hooks are ineffective in preventing readers from scrolling. Here's the remedy.

 

2. Yes-No Questions.

These types of questions provoke interest.

Example: Did you jump on the Crypto bandwagon too late?

 

3. Open Questions.

Open questions stimulate conversation. They are excellent for forming an engaged readership.

Example: Should we consider investing in Gold?

 

4. Be Concise.

Avoid verbosity. Superfluous words result in wasted time. Begin with a significant word. Then be succinct.

Example: Improved hooks. Enhanced engagement.

 

5. First 3, Last 3.

People have limited time. They browse. The first 3 and the last 3 words are crucial.

Begin with impact. Conclude similarly.

Example: (13 Hook Formulas) Which Helped (Expand My LinkedIn Network)

 

6. Narrate Your Journey.

People connect with individuals! Relating your experience is a wonderful method to bond with your audience and gain their trust.

Example: My insights about viral content after writing daily for 2 years on LinkedIn.
Extra points: Include a number in your hook ;)

 

7. Elicit Interest.

People are intrigued when confronted with a cliffhanger - they yearn for more! This concept is highly effective for hooks.

Example: How This LinkedIn Post Boosted My Followers By 66%

 

8. Propose A Challenge

Everyone appreciates a good dare (like writing daily for a month!). This makes proposing a challenge an irresistible hook.

Example: Can your hook withstand the online writers' examination?

 

9. Avoid Complex Adjectives

Using complicated words doesn't increase your intelligence. Your objective as a writer is lucidity. Your readers can discern pretentious language.

Good example: 7 compelling hooks.
Bad example: 7 manipulative hooks.

 

10. Alliteration Everywhere.

Incorporate Alliteration. Alliteration = repetition of a particular sound in successive words. It creates a rhythmic effect and aids in memory.

 

11. Incorporate Numbers or Statistics

Readers are drawn to numbers. Numbers provide context and structure information.

Example: 5 Hook Strategies to Convert Scrollers into Fans
Tip: Odd numbers work best ;)

 

12. Question-Based Hooks

Hooks incorporating questions beginning with "How", "Why", or "What" are quite effective. They capture attention quickly.

Example: How to Design A Hook That Halts Scrolling

 

13. Project Authority

Wish to add a dash of power to your copy? Include authority as it strengthens your proposition. Your hook should convey one of two messages to the reader:

"Respect my expertise"
"I have researched and presented expert information"

Use designations, professions, time spent, prestigious educational institutions, etc. Authority commands attention like nothing else.

Example: Why this X-year old (Unicorn Startup) founder is determined to revolutionize (industry).

 

Summary - If all else is forgotten...

Recall: if your hook is not read, the rest of your content won't be either. It's a challenge. With so much competition for attention, most people scroll and skim.

Your mission: halt the scroll.