Top 5 LinkedIn Analytics Tools for 2024

5 Best LinkedIn Analytics Tools in 2024

Here’s a look at some of the most effective LinkedIn analytics tools available in 2024. Each brings distinct features to help refine your LinkedIn strategy and track performance.

1. Keyhole

Keyhole is well-known for its detailed hashtag and campaign tracking. Starting at $99 per month, it gives businesses a clear picture of how their content is performing. With insights into audience engagement and post effectiveness, it helps fine-tune strategies to connect with your target group more effectively.

2. Inlytics

Priced at just $12.50 per month, Inlytics is a go-to option for personal brands and content creators. The platform exclusively focuses on LinkedIn-specific metrics, which makes it especially useful for professionals who want to analyze post engagement and follower growth. Its user-friendly interface ensures a smooth experience even for those new to the platform.

3. Hootsuite

Hootsuite, starting at $19 monthly, offers a mix of social media management and LinkedIn analytics. One of its primary strengths is managing multiple social platforms while offering in-depth LinkedIn stats. With its cross-channel reporting capabilities, Hootsuite is a great choice for businesses juggling multiple accounts and platforms.

"The right analytics tool should track metrics that directly tie to your business objectives, whether that's growing your network or generating leads", says SocialInsider in a recent report.

4. Brand24

Brand24 specializes in brand monitoring and brings a fresh perspective to LinkedIn analytics for $99 per month. It’s equipped to track brand mentions, assess audience interactions, and keep an eye on competitors. This makes it ideal for businesses aiming to stay ahead in their niche while understanding their market position better.

5. ContentIn

ContentIn is an AI-backed tool that blends content creation with analytics. With its Starter plan at $24.15 per month and the Growth plan at $41.84 per month, it aims to help individuals and businesses polish their LinkedIn content strategy. Features like a personal AI Ghostwriter and ready-to-use viral templates set it apart, offering more than just analytics.

Here’s a quick comparison of these tools and their standout features:

Tool	Starting Price	Best For	Standout Feature
Keyhole	$99/month	Campaign tracking	Hashtag analytics
Inlytics	$12.50/month	Personal branding	Profile optimization
Hootsuite	$19/month	Social media management	Cross-channel insights
Brand24	$99/month	Brand monitoring	Competitor analysis
ContentIn	$24.15/month	Content-focused growth	AI-assisted content tools

Tools Side by Side

Comparing these LinkedIn analytics tools reveals distinct patterns in their strengths and target audiences. While some excel in niche capabilities, others offer broader functionality, catering to a wider array of business needs.

Features and Prices Compared

Each tool has its own set of features, catering to different priorities beyond the basic metrics. For example, Keyhole shines when it comes to hashtag analytics - making it an excellent choice for businesses heavily invested in hashtag-driven campaigns. Its detailed features come at a price, starting at $99/month, but this makes sense for those needing in-depth campaign tracking.

On the other hand, Inlytics is a highly LinkedIn-focused tool. It’s ideal for individual professionals and content creators who need help with LinkedIn analytics and profile insights. Starting at just $12.50/month, it’s the most budget-friendly option among the tools compared here.

Feature Category	Keyhole	Inlytics	Hootsuite	Brand24	ContentIn
Post Analytics	Advanced	Basic	Intermediate	Basic	Basic
Profile Optimization	Limited	Advanced	Basic	None	Basic
Cross-Platform Support	Yes	No	Advanced	Yes	No
Content Suggestions	Yes	Yes	Limited	No	Advanced AI
Real-time Monitoring	Yes	Basic	Yes	Advanced	Basic
Starting Price	$99	$12.50	$19	$99	$24.15

"Cross-channel analytics capabilities have become increasingly important for businesses managing multiple social media platforms", states SocialPilot's recent market report. "Tools that combine metrics from multiple platforms provide businesses with a clearer picture of overall performance."

Brand24 specializes in social listening, making it a go-to solution for companies prioritizing brand reputation and competitor tracking. Like Keyhole, it starts at $99/month, but its focus leans more toward insights into brand sentiment and market intelligence rather than traditional analytics.

Hootsuite remains a solid all-rounder. It’s especially effective for teams juggling multiple social channels. Its pricing starts at an affordable $19/month, making it a sensible choice for small businesses - and its scalability allows it to grow with larger teams. The platform's ability to integrate LinkedIn data with analytics from other networks provides users with a complete overview of their social media strategies.

For content creators seeking a blend of analytics and content generation, ContentIn offers something different. Its AI-driven features come at $24.15/month, positioning it as a perfect fit for those who consistently generate content and also want data-driven insights to refine their approach.

Final Thoughts

Tracking LinkedIn analytics is now a critical part of growing a business, with 70% of B2B marketers turning to the platform for lead generation. Using the right analytics tool can shift your strategy from guesswork to informed decision-making based on real data.

"Measuring ROI remains a significant challenge for 45% of social media marketers, making robust analytics tools not just helpful, but necessary for success in today's digital landscape", highlights the latest Social Media Marketing Industry Report.

When choosing a LinkedIn analytics tool, it’s essential to think about your specific needs and where you are in your growth journey. For individual users focused solely on growing their LinkedIn presence, Inlytics provides detailed profile analytics for just $12.50 per month. On the other hand, larger businesses managing multiple platforms might find Hootsuite's wider functionality worth the higher cost.

Your selection should be guided by your goals. For instance, if monitoring mentions and brand sentiment is important, Brand24 offers robust social listening features for $99 per month. But if you're a content creator aiming to sharpen and assess your LinkedIn strategy, ContentIn's AI-driven tools at $24.15 per month may be the better option.

It’s important to note that the priciest solution isn’t always the right one. Look for features that match what you’re trying to achieve - whether that’s boosting engagement, tracking audience growth, or evaluating how your posts are performing. The right tool should support your LinkedIn strategy seamlessly without adding unnecessary complexity to your workflow.

 

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