Content Creation

8 LinkedIn Content Ideas for Coaches and Consultant

Explore 8 actionable content ideas for coaches and consultants to enhance their LinkedIn presence and engage their audience effectively.

8 LinkedIn Content Ideas for Coaches and Consultant

Want to stand out on LinkedIn as a coach or consultant? Here are 8 content ideas to boost your presence:

  1. Client Success Stories
  2. Expert Tips and Insights
  3. Behind-the-Scenes Content
  4. Case Study Breakdowns
  5. Personal Growth Stories
  6. Value-Driven How-To Posts
  7. Thought Leadership Pieces
  8. Content Creation Tools and Tips

Why bother? LinkedIn has 900 million users worldwide. It's the place to grow your business.

But having a profile isn't enough. You need to share content that:

  • Shows off your skills
  • Builds trust
  • Helps your followers
  • Gets people talking

The key? Be consistent, be yourself, and always keep your audience in mind.

Ready to crush it on LinkedIn? Let's dive into each content idea.

1. Client Success Stories

Sharing client success stories on LinkedIn can be a game-changer for coaches and consultants. It's a great way to show off your skills and prove you get results. Here's a cool idea to try:

"Before and After" Transformation Posts

Picture this: a post that shows your client's journey from struggle to success. Use a simple two-column layout to compare the "before" and "after" states. It's all about showing the real changes your coaching or consulting made happen.

Take Jessica Hernandez, who runs Great Resumes Fast. She shared a story that got people talking:

"One of our clients, a senior marketing executive, was struggling to land interviews despite having 15 years of experience. After working with us to revamp her resume and LinkedIn profile, she secured three job offers within two weeks, including a position that increased her salary by 22%."

Why does this work so well? It:

  1. Shows real proof of what you can do
  2. Helps potential clients imagine their own success
  3. Makes people trust you more

To make these posts pop:

  • Use eye-catching graphics to show the change
  • Include numbers and achievements when you can
  • Tag the client (if they're okay with it) to reach more people
  • Use relevant hashtags to get seen

Lori Creighton, an author and content marketer, puts it well:

"Your customer success stories aren't really about you either. They're about how you guided others to find solutions to their problems and they're the type of content that people are happy to share."

2. Expert Tips and Insights

"The LinkedIn Thought Leadership Hack"

Want to be seen as the go-to expert in your field? Here's a LinkedIn content strategy that's working wonders for coaches and consultants:

Post a weekly "Expert Tip" that tackles a specific problem your audience faces. Why does this work so well?

It shows off your know-how in small, easy-to-understand chunks. It gives your audience something they can use right away, making them more likely to engage and share. And by posting regularly, you build up your authority over time.

Here's how to make it happen:

Pick a day each week for your tip (like "Tuesday Tips"). Keep your advice short and actionable. Use the same format each time so people recognize it. And don't forget to ask for engagement at the end.

Maddie Wang, a Stanford Founder, has seen real results with this approach:

"I've generated 7+ leads from a single LinkedIn post for my own business."

By sharing useful insights consistently, you'll grow your network AND attract potential clients who see how your expertise can help them.

Susan Kostal, a Legal Affairs PR, Marketing and Business Development Consultant, puts it perfectly:

"It's not who you know. It's not even what you know. It's who knows what you know."

So make sure your network knows exactly what you bring to the table through these expert tip posts. With LinkedIn's 500 million users and 40% logging in daily, your insights could reach a huge audience of professionals.

3. Behind-the-Scenes Content

"A Day in the Life" Video Series

Want to build trust and show off your skills? Create a "Day in the Life" video series on LinkedIn. This behind-the-scenes content gives your audience a real look at your work as a coach or consultant.

Nicole Stirling, Founder & Marketing Consultant at Stirling Marketing, shares her experience:

"Every day is different. Sometimes I describe myself as a lead gen marketer but then that excludes the content creation pieces and strategy development."

She details a typical day:

"I spent the day ticking off items for 4 different clients: ... I created new monthly reporting, wrote a new mini case study from an interview I'd undertaken the week prior and developed an ongoing email campaign to nurture an existing database of business owners."

This transparency can be powerful. It shows potential clients what you do and how you add value. It also makes your brand more human and approachable.

Here's how to make it work:

Keep it real. Don't fake anything. Show the good and the bad of your day.

Showcase your expertise. Explain your tasks and how they help your clients.

Be consistent. Post these videos regularly, maybe once a week or every two weeks.

Talk to your audience. Ask for questions and comments about your work.

4. Case Study Breakdowns

"The LinkedIn Case Study Carousel"

Want to show off your wins and know-how in a way that grabs attention? Try a LinkedIn carousel post that breaks down a killer case study. It's perfect for serving up complex info in easy-to-swallow bites that LinkedIn's pro crowd loves.

Here's how to nail it:

  1. Pick a case study that screams success with clear, measurable results.
  2. Slice it into 5-7 key chunks or stages.
  3. Whip up eye-catching slides for each part, keeping your branding consistent.
  4. Throw in some data viz, before-and-after shots, and client quotes for extra oomph.
  5. Wrap it up with a strong call-to-action that gets folks to reach out or dig deeper into what you offer.

Dan Burgos, the big cheese at Alphanova Consulting, crushes this approach. He recently dropped a LinkedIn carousel showing how his team helped a US manufacturer boost profits by 22% in just six months. The post walked through the initial problem, what they did about it, and the exact results - all decked out with slick graphics and hard numbers.

Why does this trick work so well?

  • It's like eye candy for your feed
  • It turns complex stuff into snackable content
  • It shows you know your stuff and can deliver results
  • The swipeable format keeps people clicking
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5. Personal Growth Stories

"The LinkedIn Vulnerability Challenge"

Want to connect with your audience and show off your skills? Try sharing personal growth stories on LinkedIn. Here's a hot trend:

Post a weekly "Vulnerability Challenge." Share a personal growth experience, including:

  • Challenges you faced
  • Lessons you learned
  • How it shaped your career

This approach makes your brand more human and helps you connect with your audience.

Alexandra Galviz, a LinkedIn Learning Instructor, says:

"Sharing your story authentically, vulnerably, and courageously takes courage and gives you an opportunity to step into your leadership and inspire others."

Why does this work?

It builds trust, shows you can overcome obstacles, and gives your audience valuable insights.

To make these posts pop:

  • Use the hero's journey for a gripping story
  • Focus on key moments and lessons
  • Add sensory details and emotions
  • End with a call-to-action

The goal? Be real and relatable. As Jakub, an entrepreneur, puts it:

"Your personal story is your secret weapon. It's that unique, heartfelt journey that has shaped you into the person you are today."

So, ready to share your story?

6. Value-Driven How-To Posts

"The LinkedIn Step-by-Step Guide Carousel"

Want to grab attention and show off your skills? Make a LinkedIn carousel post that turns a tricky process into easy steps. It's a hit for coaches and consultants who want to give their audience something useful.

Here's the game plan:

  1. Pick a topic your audience struggles with
  2. Split it into 5-7 clear, doable steps
  3. Design eye-catching slides for each step
  4. Throw in relevant images, icons, or data visuals
  5. Wrap it up with a strong call-to-action

Ben Meer, a productivity coach, knocked it out of the park with this method. His LinkedIn post "10 Free Websites Everyone Should Know" blew up. Each slide showed a different website and quickly explained why it's awesome, giving his followers instant value.

Why does this work so well?

It catches the eye as people scroll. It breaks down complex stuff into bite-sized pieces. It shows you know your stuff by sharing practical tips. And the swipe-through format gets people to interact.

Stefanie Marrone, a marketing and business development consultant, says:

"Having a LinkedIn content strategy can help you become more efficient and strategic, and align your social media goals with your business and branding."

By regularly sharing these value-packed how-to posts, you're not just growing your network – you're building trust and becoming the go-to expert in your field.

Hammad, a Global LinkedIn Trainer and Consultant, nails it:

"Create conversations our target audience is willing to read and then join."

So, what process can you break down for your audience today?

7. Thought Leadership Pieces

"The LinkedIn Insight Amplifier"

Want to stand out on LinkedIn as a coach or consultant? Share insights that make people think twice about what they know. Here's how:

Post a weekly "Industry Disruptor" piece. Pick a hot topic in your field and flip it on its head. Back up your ideas with hard facts, your own experiences, or what the experts are saying.

Why does this work? It shows you're not just following the crowd - you're leading it. And it gets people talking.

Chris Walker, CEO at Refine Labs, does this really well. He often posts about demand generation, saying things that make people stop and think. In one post, he took a swing at a common marketing metric:

"MQLs are a vanity metric that don't correlate to revenue. Focus on creating demand, not capturing it."

This post blew up, getting over 500 comments and 2,000 likes. That's the power of content that makes people think.

To make your thought leadership pieces pop:

  • Do your homework to back up what you're saying
  • Keep it simple - no fancy jargon
  • End with a question that gets people thinking
  • Jump into the comments and keep the conversation going

The point isn't to be right - it's to get people talking and thinking differently. As Alison Taylor, Executive Director at Ethical Systems, puts it:

"True thought leadership addresses hot business topics with a solid opinion and an authentic voice."

If you keep sharing fresh ideas that are ahead of the curve, people will start seeing you as the expert in your field. It's not just good for your name - it can help your business grow faster too.

So, what industry "truth" are you going to shake up next?

8. Content Creation Tools and Tips

Creating LinkedIn content can be tough for coaches and consultants. That's where ContentIn comes in - an AI tool that makes the process easier.

Here's what ContentIn offers:

  • AI Ghostwriter that learns your style
  • 100+ viral post templates
  • Post scheduler
  • AI-powered idea generator

Sebastian Kinzlinger created ContentIn to solve common content creation problems. For $41.84 a month, you get unlimited posts, analytics, and AI content repurposing.

One cool feature? You can use AI to create post ideas from websites. Great for sharing industry news and research.

But remember:

"Tools are NOT the Roadblock. If you are having trouble getting started creating content on LinkedIn for you or your business, not having the right tools is not the reason." - Michelle J Raymond, Founder of B2B Growth Co.

Tools like ContentIn can help, but your expertise is what really matters. Use tools to work faster, not to replace your own ideas.

Want to get the most out of content tools? Try these tips:

  1. Plan your content strategy
  2. Keep your unique voice
  3. Engage with your audience personally
  4. Use analytics to improve

Tools can make content creation easier. But it's YOUR insights that will make your content stand out.

Conclusion

LinkedIn is a goldmine for coaches and consultants. With 900 million users, it's THE place to build your brand and snag clients.

But here's the thing: you need to create content that POPS.

Why? Because great content:

  • Shows off your skills
  • Builds trust
  • Helps your followers
  • Gets people talking

Mix it up. One day, share a client win. The next, challenge industry norms. Keep it fresh.

Sarah Greesonbach, a small business owner, nails it:

"Building a personal brand on LinkedIn has been a very effective and meaningful way to share relevant information about myself and the way I see the world, which allows people to get to know me and, hopefully, like and trust me."

And don't forget John Espirian's advice:

"Meet the right people, chat with them like normal human beings and you will be fine!"

The bottom line? Be consistent, be yourself, and always keep your audience in mind. Do that, and you'll crush it on LinkedIn.

FAQs

How to use LinkedIn as a consultant?

Want to crush it on LinkedIn as a consultant? Here's how:

First, polish that profile. Make sure it shows off your skills and services. As Sarah LeBlanc puts it:

"Your content needs to stand out in the news feed and add value in order to be noticed by your audience."

Next, share stuff people care about. Dr. Flo Falayi from The Hybrid Leadership Institute nails it:

"On LinkedIn, and on social media in general, the ideal way to increase engagement is to provide value by sharing actionable, practical and insightful content."

Post regularly. The H/Advisors Abernathy's Social in the C-Suite 2022 report found that successful leaders post at least once a week.

Don't just post and ghost. Get in there and mix it up. Like, share, and comment on other people's stuff. It's how you get noticed and build relationships.

Slide into those DMs (professionally, of course). Reach out to potential clients or partners directly.

Spice up your content. Turn boring text into eye-catching visuals or videos. People love that stuff.

Try lead magnets and ads. Offer something valuable to attract clients, and consider targeted advertising if it fits your budget.

Finally, take this advice from Kyle Elliott of CaffeinatedKyle.com:

"Identify and own what sets you apart from other businesses, then honestly and authentically share it."

Be you, be awesome, and watch your consulting biz take off on LinkedIn.

 

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