Repurposing LinkedIn Content: Common Problems And Solutions
Learn effective strategies for repurposing LinkedIn content across platforms while overcoming common challenges.
Repurposing LinkedIn content can save time and expand your reach, but it comes with challenges. Here’s a quick guide to overcoming them:
- Main Challenges:
- Adapting content to fit different platforms (e.g., LinkedIn’s professional tone vs. Instagram’s visual focus).
- Maintaining a consistent brand voice across platforms.
- Limited time and resources for repurposing effectively.
- Solutions:
- Use AI tools like templates and analytics to streamline the process.
- Focus on evergreen content (e.g., how-to guides, business tips) that stays relevant.
- Tailor content for each platform (e.g., LinkedIn carousels, Twitter threads, Instagram visuals).
How to Repurpose Content on LinkedIn
Challenges in Repurposing LinkedIn Content
Repurposing LinkedIn content can be highly effective, but it comes with its own set of challenges. Let’s break down the main obstacles and why they’re tricky to overcome.
Adjusting Content for Different Platforms
Every platform has its unique style and format, which means content needs to be tailored accordingly. While LinkedIn posts like how-to guides or professional tips can work well on other platforms, they often need significant tweaking.
| Platform | Content Style |
|---|---|
| Long-form, professional content | |
| Short, snappy posts (280 chars) | |
| Visual-focused, engaging content | |
| Blog Posts | In-depth, SEO-friendly articles |
For instance, a detailed LinkedIn case study could be condensed into a Twitter thread with key takeaways or turned into an Instagram carousel with eye-catching visuals.
Maintaining a Consistent Brand Voice
Staying true to your brand voice across platforms can be tricky. LinkedIn’s professional tone may not translate well to more casual spaces like Instagram or Twitter. The challenge lies in adapting the tone to fit the platform while keeping the message and brand identity intact.
Limited Time and Resources
Repurposing isn’t just about reusing content - it involves analyzing what works, adapting it for new formats, creating visuals, and tracking results. For small teams or solo entrepreneurs, this can feel overwhelming, leading to inconsistent efforts or abandoned plans.
Even with these hurdles, there are ways to streamline the process and make LinkedIn content work across multiple platforms effectively.
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Solutions for Repurposing LinkedIn Content
Now that we've discussed the challenges, let's dive into some practical ways to make repurposing LinkedIn content easier and more effective.
Using AI Tools to Simplify Repurposing
AI tools can take the hassle out of repurposing by automating repetitive tasks. For example, ContentIn offers features like a personal AI Ghostwriter, a library of templates, and built-in analytics to streamline the process.
Here’s how specific AI features can help:
| AI Feature | Addresses | How It Helps |
|---|---|---|
| Voice Training | Maintaining brand tone | Keeps your messaging consistent everywhere |
| Template Library | Platform-specific needs | Quickly formats content for each platform |
| Idea Generator | Content brainstorming | Suggests fresh takes on old content |
| Analytics Integration | Performance insights | Pinpoints content worth repurposing |
While these tools are a game-changer, choosing the right content to repurpose is just as important.
Focusing on Evergreen LinkedIn Posts
Evergreen content is your best bet for repurposing. Think of guides, how-to pieces, and thought leadership posts that stay relevant over time. These types of posts provide a strong base to work from and can be adapted for various platforms.
Once you’ve identified evergreen content, the key is to tweak it to suit the unique needs of each platform.
Tailoring Content for Specific Platforms
LinkedIn is a powerhouse for B2B traffic, driving 46% of social traffic in this space [1]. A great example is Aura, which turned blog articles into LinkedIn carousels to engage their audience.
When repurposing, play to each platform's strengths:
| Platform | How to Adapt Content | Tips for Success |
|---|---|---|
| Break down long articles | Use carousel posts to highlight key points | |
| Focus on visuals | Turn main ideas into eye-catching infographics | |
| Create threaded posts | Share insights in short, connected tweets | |
| Blog | Expand LinkedIn posts | Add examples and details to craft in-depth guides |
Tips for Effective Content Repurposing
Updating Content to Stay Relevant
Keeping your LinkedIn content up-to-date ensures it stays useful and engaging. Refresh older posts by incorporating the latest industry updates, new data, and emerging trends while sticking to your original message. Update statistics, case studies, and practical advice regularly to maintain accuracy and relevance.
After making updates, don't forget to craft attention-grabbing headlines that resonate with your audience.
Writing Headlines That Grab Attention
Headlines are the first thing your audience sees, so make them count. Avoid generic titles and focus on addressing specific challenges your audience faces. For instance, instead of "Content Marketing Tips", try something like "Solve Your Content Drought: 5 Proven Strategies for Boosting Engagement" to immediately highlight the value.
Here are a few headline styles that work well:
| Headline Type | Example |
|---|---|
| Problem-Solution | "Overcome LinkedIn Writer's Block: 3 Proven Templates" |
| Question-Based | "Why Do Your LinkedIn Posts Fall Flat? The Answer May Surprise You" |
| Data-Driven | "46% of B2B Traffic Comes from LinkedIn: Here's How to Capitalize" |
Once you have strong headlines, having a system in place for organizing and reusing content will streamline your efforts.
Organizing Content for Easy Reuse
A well-organized content library makes repurposing faster and more efficient. Set up a central repository where you sort content by type (like how-to guides, case studies, or tutorials) and its potential for reuse. This setup helps you keep quality consistent while getting the most out of your content efforts [2].
Prioritize content that performs well and has long-term relevance. Keep these pieces easily accessible so you can quickly update or adapt them for new platforms or audience needs. This way, you're always ready to make the most of your existing resources.
Conclusion: Making LinkedIn Content Work Across Platforms
Now that you know how to repurpose LinkedIn content effectively, it’s time to put those strategies into action across multiple platforms. LinkedIn drives 46% of B2B social traffic [1], making it a powerful platform to start with and an excellent source for reusable content.
Take evergreen LinkedIn posts, for example. Transforming them into new formats - like Aura’s carousel posts - can help you reach new audiences and boost engagement. The key is to focus on adapting your content thoughtfully and tailoring it to fit each platform’s strengths.
AI tools can make this process faster and easier. Platforms like ContentIn streamline the task of repurposing while keeping your brand voice consistent, ensuring your content stays impactful no matter where it’s published.
Here’s how you can adapt LinkedIn content for different platforms:
- Visual platforms: Turn text-based posts into eye-catching infographics or carousel slides.
- Blog platforms: Expand shorter content into in-depth, informative articles.
- Video platforms: Highlight key takeaways in concise, engaging video clips.
The tactics outlined in this article tackle common challenges like maintaining brand consistency and working with tight resources. By focusing on content that stands the test of time and using the right tools, you can build a repurposing system that works seamlessly across platforms.
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Create Engaging LinkedIn Content
Use ContentIn's AI Ghostwriter to write posts that resonate with your audience and build your personal brand effortlessly.