33 Top LinkedIn Hashtags by Industry for Maximum Engagement

The best LinkedIn hashtags are specific ones your audience actually searches, used two or three at a time. Below are 33 hashtags across eight industries, from #DigitalMarketing and #B2BSales to #HealthTech, with what each one is good for and an example post. Pick one broad tag and one or two niche tags for each post.

One thing has changed since most hashtag lists were written: LinkedIn removed hashtag following in 2024, so there are no follower counts to compare anymore, and you won't find invented ones here. Hashtags now work as search labels that tell LinkedIn what your post is about. For the evidence on how many to use, see our breakdown of whether LinkedIn hashtags still work. For the mechanics of adding and formatting them, see our guide on how to add hashtags to LinkedIn posts.

How to Choose LinkedIn Hashtags From This List

Relevance beats popularity. A hashtag only helps if it describes what your post is actually about and matches what your audience searches for. Use this quick filter before you add a tag:

Check	Use it	Skip it
Topic match	Describes the post itself	Only loosely related
Audience	Terms your buyers or peers search	Generic tags like #Motivation
Activity	Recent, relevant posts when you search it	Old posts or spam in the results
Specificity	One broad tag plus one or two niche tags	Several broad tags that say the same thing

ContentIn's LinkedIn hashtag research tool can suggest tags based on your topic if you want a starting point beyond this list.

33 Top LinkedIn Hashtags Across 8 Industries

Here are the 33 hashtags, grouped by industry. For each one you'll find what it's best for and an example of a post that fits it.

Marketing & Digital Marketing Hashtags

If you're in marketing, you probably already know the struggle - everyone and their dog thinks they're a marketing expert on LinkedIn. Here's how to cut through that noise and actually reach people who know what they're talking about.

1. #DigitalMarketing

Best for: Marketing strategies, campaign insights, industry trends
Example usage: "Just launched our Q1 campaign using AI-powered personalization #DigitalMarketing #MarketingStrategy"

One of the broadest marketing hashtags, which means plenty of competition. Pair it with a more specific tag so your post also reaches people searching a narrower topic.

2. #ContentMarketing

Best for: Content strategy discussions, thought leadership pieces
Example usage: "Why storytelling beats features in B2B content every time #ContentMarketing #B2BMarketing"

Content marketing pros love this hashtag for strategic discussions about editorial calendars, audience building, and actually measuring content ROI. The community's pretty active with data-driven insights and stuff you can actually implement.

3. #SocialMediaMarketing

Best for: Social media tips, platform updates, engagement strategies
Example usage: "What we learned from a month of testing LinkedIn post formats #SocialMediaMarketing"

Platform-specific insights and cross-channel strategies kill it with this hashtag. Social media managers and digital marketing directors are always looking for content about algorithm updates, best practices, and performance benchmarks.

4. #MarketingStrategy

Best for: Strategic marketing insights, planning content
Example usage: "5 data-driven approaches that transformed our lead generation #MarketingStrategy #LeadGen"

This is where the C-level folks hang out. Strategic marketing discussions attract executives and marketing directors who actually have budgets and make decisions. Content about business growth, market positioning, and competitive analysis gets serious engagement from people with real authority.

Sales & Business Development Hashtags

Sales folks know the deal - LinkedIn can be a goldmine or a complete waste of time depending on how you approach it. These hashtags connect you with other sales professionals and, more importantly, potential clients.

5. #Sales

Best for: Sales techniques, success stories, industry insights
Example usage: "Closed 3 deals this week using consultative selling techniques #Sales #B2BSales"

The broadest sales hashtag, so you're competing with everyone. Use it alongside a niche tag like #B2BSales or #SalesStrategy.

6. #SalesStrategy

Best for: Advanced sales methodologies, strategic insights
Example usage: "Why discovery calls are make-or-break moments in complex B2B sales #SalesStrategy"

Sales leaders and experienced reps engage deeply with strategic content here. This hashtag attracts people interested in methodology improvements, team development, and actually increasing revenue instead of just activity metrics.

7. #B2BSales

Best for: Business-to-business specific sales content
Example usage: "Our account-based selling framework, step by step #B2BSales"

If you're in B2B sales, this is your sweet spot. People here are dealing with complex sales cycles, relationship building, and enterprise-level deals. Way more qualified engagement than the generic #Sales hashtag.

8. #SalesLeadership

Best for: Sales management, team development, leadership insights
Example usage: "Building a high-performance sales culture starts with these 3 principles #SalesLeadership"

Sales managers and directors use this for leadership development content. Topics about team motivation, performance management, and building sales culture get strong engagement from management-level professionals who actually manage people.

Human Resources & Recruiting Hashtags

HR folks are dealing with some wild stuff these days - remote work, talent shortages, changing workplace expectations. These hashtags connect you with other HR professionals and business leaders who care about building better teams.

9. #HumanResources

Best for: HR best practices, workplace culture, policy discussions
Example usage: "Remote work policies that actually boost productivity and retention #HumanResources"

HR professionals and business leaders engage with content about policy development, employee relations, and organizational development. This hashtag attracts decision-makers responsible for workforce strategy and company culture initiatives.

10. #Recruiting

Best for: Recruitment strategies, talent acquisition insights
Example usage: "Why skills-based hiring outperforms degree requirements in tech roles #Recruiting"

Recruiters and talent acquisition specialists are always looking for content about sourcing strategies, candidate experience, and hiring best practices. This hashtag connects with professionals managing recruitment processes and building talent pipelines.

11. #TalentAcquisition

Best for: Advanced recruiting strategies, employer branding
Example usage: "Building authentic employer brand through employee storytelling #TalentAcquisition"

Senior recruiting professionals and HR leaders use this hashtag for strategic talent discussions. Content about employer branding, recruitment technology, and talent market analysis gets engagement from experienced practitioners who know what they're doing.

12. #WorkplaceCulture

Best for: Company culture content, employee engagement
Example usage: "How psychological safety transforms team performance #WorkplaceCulture #Leadership"

Business leaders and HR professionals interested in culture development engage with this hashtag. Content about employee engagement, organizational values, and culture transformation attracts executives focused on workplace improvement.

LinkedIn Hashtags for Entrepreneurs and Leaders

Technology & Innovation Hashtags

Tech moves fast, and LinkedIn's where a lot of professionals go to keep up with what's happening. These hashtags connect you with technologists, business leaders, and innovators driving digital change.

13. #Technology

Best for: Broad tech discussions, innovation trends
Example usage: "Edge computing is reshaping how we think about data processing #Technology #Innovation"

One of the broadest tech hashtags, so competition is intense and you need strong content to stand out. Technology leaders, CTOs, and innovation professionals are active here if you can get their attention.

14. #ArtificialIntelligence

Best for: AI developments, machine learning insights
Example usage: "What six months of AI in our customer service taught us #ArtificialIntelligence"

AI professionals and business leaders implementing AI solutions are all over this hashtag. Content that combines technical insights with actual business applications gets strong engagement from decision-makers evaluating AI investments.

15. #DigitalTransformation

Best for: Business transformation stories, digital strategy
Example usage: "Legacy system modernization: lessons from a $50M digital transformation #DigitalTransformation"

Business leaders and technology executives use this hashtag for transformation insights. Content covering change management, technology implementation, and business process improvement attracts C-level engagement.

16. #Cybersecurity

Best for: Security insights, threat analysis, compliance
Example usage: "What we learned rolling out zero-trust architecture #Cybersecurity"

Security professionals and business leaders worried about risk management engage with cybersecurity content. This hashtag attracts CISOs, IT directors, and executives responsible for keeping their organizations secure.

17. #Innovation

Best for: Creative solutions, disruptive thinking, R&D insights
Example usage: "How constraint-driven innovation led to our breakthrough product design #Innovation"

Innovation leaders and creative professionals use this hashtag for breakthrough thinking content. R&D managers, product developers, and business strategists engage with content about creative problem-solving and disruptive approaches.

Best LinkedIn Hashtags for Marketing

Finance & Business Hashtags

Money talks, and LinkedIn's where a lot of financial professionals and business leaders go to stay informed about market trends and business strategy. These hashtags connect you with people who make financial decisions.

18. #Finance

Best for: Financial insights, market analysis, business finance
Example usage: "Interest rate changes are reshaping commercial real estate investment strategies #Finance"

Financial professionals and business leaders engage with market analysis and financial strategy content. This hashtag attracts CFOs, financial advisors, and business owners interested in financial planning and market trends.

19. #FinTech

Best for: Financial technology, digital payments, blockchain
Example usage: "DeFi protocols are creating new opportunities for small business lending #FinTech"

FinTech professionals and financial services innovators are actively engaged here. This hashtag connects with professionals developing and implementing financial technology solutions.

20. #BusinessStrategy

Best for: Strategic business insights, growth planning
Example usage: "Platform business models: why network effects matter more than scale #BusinessStrategy"

Business executives and strategic planners use this hashtag for high-level business insights. Content covering competitive strategy, market positioning, and growth planning generates engagement from C-level decision-makers.

21. #Investment

Best for: Investment insights, market trends, financial planning
Example usage: "ESG investing criteria are becoming standard in institutional portfolios #Investment"

Investment professionals and financial advisors engage with market analysis and investment strategy content. This hashtag attracts portfolio managers, financial planners, and institutional investors seeking market intelligence.

Industry Specific LinkedIn Hashtags Guide

Leadership & Entrepreneurship Hashtags

Leadership content performs incredibly well on LinkedIn because, let's be honest, everyone wants to be a better leader or thinks they already are one. These hashtags connect you with business leaders, entrepreneurs, and executives looking for strategic guidance.

22. #Leadership

Best for: Leadership insights, management tips, executive content
Example usage: "Authentic leadership means admitting when you don't have all the answers #Leadership"

A very broad tag that reaches people across every industry. Business leaders, managers, and aspiring leaders actively engage with content about leadership development and management best practices.

23. #Entrepreneurship

Best for: Startup insights, business building, founder stories
Example usage: "From idea to $1M ARR: the product-market fit journey #Entrepreneurship #Startups"

Entrepreneurs and startup founders engage with content about business building, funding, and growth strategies. This hashtag attracts founders, investors, and business development professionals interested in entrepreneurial insights.

24. #CEO

Best for: Executive insights, company leadership, strategic vision
Example usage: "Why radical transparency transformed our company culture and performance #CEO #Leadership"

C-level executives and senior business leaders use this hashtag for executive-level insights. Content covering strategic decision-making, organizational leadership, and business transformation attracts top-level management engagement.

25. #BusinessGrowth

Best for: Growth strategies, scaling insights, business development
Example usage: "Customer success metrics that actually predict long-term business growth #BusinessGrowth"

Business development professionals and growth-focused leaders engage with scaling strategies and growth tactics. This hashtag attracts professionals responsible for revenue growth and business expansion initiatives.

LinkedIn Hashtags for Real Estate

Real Estate Hashtags

Real estate's always been about relationships and market knowledge, and LinkedIn's become a major hub for industry professionals and investors. These hashtags connect you with people making property decisions and industry specialists.

26. #RealEstate

Best for: Property market insights, investment strategies, industry trends
Example usage: "What rising cap rates mean for commercial real estate investors #RealEstate #Investment"

Real estate professionals and property investors engage with market analysis and industry trend content. This hashtag attracts realtors, property managers, and real estate investors seeking market intelligence and investment opportunities.

27. #PropertyInvestment

Best for: Investment property strategies, market analysis
Example usage: "Industrial vs. retail REITs: how we're thinking about this market cycle #PropertyInvestment #RealEstate"

Property investors and real estate investment professionals use this hashtag for investment strategy discussions. Content covering ROI analysis, market timing, and investment property management generates engagement from serious investors.

28. #CommercialRealEstate

Best for: Commercial property insights, CRE professional content
Example usage: "Hybrid work models are reshaping office space demand - here's our market forecast #CommercialRealEstate"

Commercial real estate professionals and institutional investors engage with market analysis and property sector insights. This hashtag attracts brokers, developers, and investment managers focused on commercial property markets and trends.

29. #RealEstateInvesting

Best for: Investment strategies, market opportunities
Example usage: "Fix-and-flip vs. buy-and-hold: ROI analysis from 50 properties #RealEstateInvesting"

Real estate investors and property development professionals use this hashtag for tactical investment discussions. Content covering investment strategies, market analysis, and property development generates engagement from active real estate investors.

Healthcare Hashtags

Healthcare's going through massive changes right now - digital health, regulatory shifts, new treatment approaches. These hashtags connect you with healthcare professionals, medical technology developers, and healthcare executives driving innovation.

30. #Healthcare

Best for: Healthcare industry insights, medical innovations, policy discussions
Example usage: "What telehealth changed about how we run our clinics #Healthcare #DigitalHealth"

Healthcare professionals and medical industry leaders engage with content about patient care innovations, healthcare policy, and industry trends. This hashtag attracts doctors, healthcare administrators, and medical technology professionals.

31. #HealthTech

Best for: Medical technology, digital health innovations
Example usage: "Where AI diagnostic tools help our radiology team, and where they don't #HealthTech #ArtificialIntelligence"

Healthcare technology professionals and medical innovators are actively engaged with digital health solutions. This hashtag connects with professionals developing and implementing healthcare technology solutions for improved patient outcomes.

32. #MedicalDevices

Best for: Medical device innovations, regulatory insights
Example usage: "What digital therapeutics regulation means for mental health apps #MedicalDevices"

Medical device professionals and healthcare technology developers use this hashtag for regulatory and innovation discussions. Content covering device development, regulatory compliance, and medical technology advances attracts industry specialists.

33. #HealthcareLeadership

Best for: Healthcare management, industry leadership
Example usage: "Value-based care models require fundamental shifts in healthcare leadership thinking #HealthcareLeadership"

Healthcare executives and medical administration professionals engage with leadership and management content. This hashtag attracts hospital administrators, healthcare system leaders, and medical practice managers focused on operational excellence.

How Do You Check Whether a Hashtag Is Worth Using?

Since LinkedIn no longer shows follower counts for hashtags, the best test is a quick search:

Type the hashtag, including the #, into LinkedIn's search bar and open the Posts results.
Check how recent the posts are. Plenty of posts from the last few days means people are still using it.
Check who is posting. If the authors look like your buyers or peers, it's a good fit. If the results are spam or off-topic, skip it.
Look at your own analytics afterwards. Compare posts with different hashtags over a few weeks, and keep the ones that bring comments from the right people. Our guide to LinkedIn post analytics explains what to look at.

How to Use LinkedIn Hashtags

How Should You Combine Hashtags by Industry?

A simple pattern works across industries: one broad tag that names the field, plus one or two specific tags that name the topic of the post.

Marketing: #DigitalMarketing plus #ContentMarketing or #MarketingStrategy, depending on whether the post is tactical or strategic.
Sales: #Sales plus #B2BSales or #SalesStrategy.
Technology: #Technology plus a specific tag such as #ArtificialIntelligence or #Cybersecurity.
Real estate: #RealEstate plus #CommercialRealEstate or #PropertyInvestment.
Healthcare: #Healthcare plus #HealthTech or #HealthcareLeadership.

Keep the total to two or three. The research we cover in our guide to how many hashtags to use on LinkedIn found the benefit drops off quickly after that.

Write the Post Worth Tagging

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