How to Tag Someone on LinkedIn (Posts, Comments, Companies)

To tag someone on LinkedIn, type @ in a post or comment, start typing their name, and select them from the list that appears. Their name becomes a link to their profile, and they get an email and app notification. Companies work the same way. You don't need to be connected, though LinkedIn may limit mentions of people outside your network.

LinkedIn uses "tag" and "mention" for the same text feature, which is why its Help pages say mention where you might search for tag. Below are the exact steps for each place you can tag, the reasons a tag fails, and how many people are worth tagging.

How to Tag Someone on LinkedIn From a Desktop

Here is how to tag someone in a LinkedIn post, following LinkedIn's Help page on mentions. If you're new to the composer, our guide on how to post on LinkedIn covers every other option there.

1. Click Start a post at the top of your homepage.
2. Type @ and begin typing the person's name.
3. Select the right person from the list. Their name turns into a link.
4. Keep writing, then click Post.

Selecting from the list is the step that matters. If you type the full name and never pick it, you get plain text, no link and no notification.

For a common name, add the person's employer to your search. LinkedIn's example is "Jane Doe LinkedIn". Check the photo and job title in the list before you select, because a wrong tag notifies a stranger.

A tag also uses up space. LinkedIn counts the full display name, so three long names can cost 60 or more of your 3,000 characters.

How to Tag Someone on the LinkedIn App

The app uses the same idea, with one extra tap to reach the @ symbol.

1. Tap Post in the navigation bar at the bottom.
2. Tap the @ icon on your keyboard and begin typing the name.
3. Tap the right person in the list and keep writing.
4. Tap Post.

How to Tag a Company on LinkedIn

Type @ followed by the company name, then select its LinkedIn Page from the list. Look for the Page rather than a person who has the company name in their headline.

Page admins can find the tag in their admin view: Activity, then the Mentions filter. LinkedIn also tells Page admins they can repost member posts that mention their organization, so tagging your employer or a client can earn a share to their followers.

Tag a company when it is part of the story: a partner, a client who approved the mention, or a tool you are reviewing fairly. An admin may take a while to check that feed, so if you want a reply, tag the person you dealt with as well.

How to Tag Someone in a LinkedIn Comment

Click Comment under the post, type @, begin typing the name and select the person. On mobile, tap @ in the comment box. The same step works in replies.

Comment tags fit two jobs:

• Bringing someone into a thread. Tag a colleague who has dealt with the exact problem being discussed.
• Replying in a busy thread. Tag the commenter you are answering so they see your reply.

Keep it to people who would thank you for the alert. One useful tag beats five hopeful ones.

How to Tag Someone in a LinkedIn Photo

A photo tag is a separate feature from an @ mention. It sits on the image itself, and LinkedIn allows up to 30 tags per photo, with up to nine photos in a post.

1. Start a post and add your photo.
2. Choose the Tag tool and click the photo where the person appears.
3. Type the name and select it from the list.
4. Finish editing, add your text and click Post.

The tagged person gets a notification and an email. You can tag a LinkedIn Page in a photo the same way, and the 30-tag limit covers members and Pages combined.

Why Can't I Tag Someone on LinkedIn?

Start with the symptom you see.

What you see	Likely cause	What to do
LinkedIn says the member can't be mentioned	They turned off mentions in their settings	Write their name as plain text, or message them
The person isn't in the list	You aren't connected and LinkedIn limited the mention, or the name is too common	Add their employer to the search, or connect first
The name stayed plain text	You typed it without selecting from the list	Delete it, type @ again and select the name
The tag vanished after posting	Your post isn't Public and the person is outside the audience	Set the post to Anyone, or tag someone inside it
You can't comment at all	The author limited comments to connections	Tag them in your own post instead
A person tag didn't take in a scheduled post	LinkedIn's API only supports mentions of company pages	Tag the person in a comment once the post is live

The fourth row catches people out. LinkedIn removes tags for anyone outside the visibility you selected, so a connections-only post can't tag a non-connection.

The setting behind the first row is under Settings & Privacy, then Visibility, then Mentions, tags, and collaborations. If people can't tag you, check your own toggle there. Turning it off blocks new tags and leaves old ones in place.

If you schedule posts with a third-party tool, you can only tag company pages. Tools that publish through LinkedIn's API aren't allowed to mention personal profiles. That is a LinkedIn limitation, not a missing feature, so no scheduler that follows LinkedIn's terms can offer it. To tag a person in a scheduled post, add the mention in a comment once the post is live, or publish that post from LinkedIn's own composer. Our guide on scheduling LinkedIn posts compares the native and third-party routes.

How Many People Can You Tag in a LinkedIn Post?

LinkedIn publishes a limit for photos, 30 tags per photo, but none we could find for @ mentions in post text. Third-party guides quote 25, 30 and 50, and we couldn't trace any of them to LinkedIn, so treat those numbers as unconfirmed.

How many people should you tag?

Tag one to three people, and only people who are part of the post. That range is our own working rule, not a LinkedIn figure and not a measured threshold. Use this test: would you be comfortable sending them the post directly and expecting a warm reply?

• Good tag: the person you quoted, the co-author, the client whose result you describe.
• Bad tag: ten founders you admire at the bottom of a post that has nothing to do with them.

The bad version also has a cost you can't see in analytics. Everyone on that list gets an email and an app alert. Do that weekly, and people start muting you or turning off mentions.

Does Tagging Increase Reach on LinkedIn?

Probably, though the best evidence measures engagement, not reach. In a random sample of 991 LinkedIn posts, Daniel Usera of the University of Texas at Arlington found that tags raise expected reactions and substantially raise comments, far more than hashtags do. That lines up with our breakdown of whether hashtags still work. The press summary gives no effect size, so don't expect a specific lift.

LinkedIn gives one mechanism: a post "may be shared with the network of the person being tagged". The word is "may", so it isn't a promise of distribution.

Some guides claim LinkedIn penalizes posts when tagged people ignore them. None of the ones we read cited data for it, and we found no LinkedIn statement confirming it. The safer reason to tag sparingly is the plain one: relevant tags get replies, and irrelevant ones annoy people.

Frequently Asked Questions About Tagging on LinkedIn

Do people get notified when you tag them on LinkedIn?

Yes. LinkedIn sends the tagged member an email and an app notification once you publish. The exception is a member who has turned off notifications for mentions. The tag still appears on your post, but they won't be alerted.

Can you tag someone you are not connected with on LinkedIn?

Yes. LinkedIn says you don't need to be connected to mention someone. It may limit mentions of non-connections to keep the platform safe, and members can turn mentions off entirely. Your post also needs an audience that includes them.

Can you tag someone after publishing a LinkedIn post?

LinkedIn's Help page says you can edit a post or comment to add a mention later: open the three-dot More menu, choose Edit post, type @ and save. Some guides say this no longer works. If the list doesn't appear, add the tag in a comment instead.

How do you remove a tag of yourself on LinkedIn?

Open the More menu on the post or comment, choose Remove mention and confirm. Your name stays as plain text, but the profile link goes. For a photo, click the Tag icon, then the trash icon beside your name. LinkedIn's Help page says the person who tagged you in a photo isn't notified.

Can you tag people in a LinkedIn article?

Yes. LinkedIn says you can type @ to mention another member or a LinkedIn Page inside an article, and the name links to their profile or Page.

Ready to Write Posts Worth Tagging Someone In?

A tag works best on a post the person would be glad to share. ContentIn's free LinkedIn post generator writes a first draft in about 10 seconds with no login, and you add the @ mentions in LinkedIn before you post.